![]() Selecting a region changes the language and/or content on. Drivers needed to read a small amount of type from a long distance away and, in that instance, sans serif fit the bill. It was specifically designed for highway signs. The new fonts span the various sans-serif styleshumanist, geometric, swiss-style, and industrialand we’ve interviewed the designers of each to help bring their nuances and unique personality to life. She adds, “Sans serifs are for wayfinding or signage applications.” One of the most recognized fonts in the United States, Clearview, is a sans serif font. In typeface design, the space and shapes between letters is just as critical as the letter shapes themselves. “If you’re building an app or designing a site, sans serifs are generally the way to go,” says DeCotes, because legibility is a concern on screens that are small or have lower resolutions. Some sans serif font families, like Arial, are meant to work as body copy - text that goes on for more than a sentence or two.) Signs, text in apps, and names on maps tend to be sans serif. Sans serif fonts also work well where there’s very little room for copy. “The conventional wisdom is that sans serif fonts are supposed to mimic handwriting, which has more of a flow to it,” says Todd. However, sans serif typefaces can also evoke today’s handwriting, which is missing the extra strokes that were a product of the brush or quill. That association still holds for example, Todd uses sans serif for a comic book set in a contemporary, cosmopolitan, and fashion-oriented Los Angeles. JUST Sans is a highly versatile Swiss style typeface with endearing, modernist warmth, geometric legibility, and a distinctive friendly bite.
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